• Plan the layout of your stand carefully (preferably already at home, e.g. by making a sketch to scale).
  • Present your work harmoniously, orderly and at eye level.
  • Avoid overcrowded or cluttered presentations.
  • Try not to show too much. Remember expressions like ‘less is more’ or ‘kill your darlings’.
  • Make sure your works match thematically or otherwise (e.g. in terms of sizes, colors or subjects).
  • Think about the professional finish of your art: good and corresponding frames, pedestals, etc.
  • Good lighting is essential to present your artworks properly. Correctly directed spotlights to show off your artworks properly are important.
  • Make sure your artist name at the booth matches the listing on the website and all printed materials.
  • Do not put artworks (‘stock’) on the floor, it makes the stand messy and distracts the attention from your artworks.
  • If you are exhibiting a combination of 3d and 2d work, make sure it reinforces each other and does not get in the way of each other.
  • If necessary, present different artworks at the sides of your stand.
  • Price your artworks and make sure the prices are clearly visible. Use clear and legible price tags to avoid confusion.
  • A symmetrical presentation is calmer than an asymmetrical one.
  • Exhibiting several works on top of each other is strongly discouraged, unless they are smaller works that belong together.
  • Take an active and open stance yourself as much as possible. Standing and looking at visitors is better than sitting and ‘iphoning’.